skip to main |
skip to sidebar
I received an email from one of the execs from the financial institution with which I've been talking for a few months about potential NYILFF sponsorship. At this point, we're getting pretty detailed about execution and the benefits package. According to the email, we needed to reconsider (i.e., bump up) the hospitality experience. So, I gave it a bunch of thought and -- shazam! -- I think I have the solution. I'm really excited about the concept and think it totally satisfies what they're seeking. PLUS! I think I may have also solved another key point on their wish list, which is related to in-branch activity. If we can make that happen, I would be over the moon!
Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com
Two bits of good news before the weekend.
First off, this AM, Marisa (Buzz), our regional Heineken mktg rep. and I had a great walk-through @ El Morocco, this year's Dominican Night after-party venue. Yep, we're taking Dominican Night uptown to the Heights! So psyched. The film is amazing and this party is gonna be hot. Many thanks to Debbie for being so supportive!On another note, I just received a call from a brand new NYILFF sponsor who commited not only to 2009, but also to 2010! YAY! We REALLY needed that shot of good news. Unfortunately, I'm not yet done with this process (if you can believe it), but this is wonderful news and an awesome brand association. It's just good all around.
At this point, I'm also knee-deep in execution and operatons, so the balance with sales outreach is getting tricky and fairly stressful. If the rest of the potential partners would follow this partner's lead, I would be a much relieved, happier festival director. :)
Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com
Earlier this afternoon, I was sitting at my desk, working away. The phone rings. It's Katie at the reception desk. There's a delivery. I knew we were supposed to get one case of Vitamin Water because they're the NYILFF's new beverage partner! Yay!! Well, let me tell you, those folks at Glaceau (yes, I mean you, Melissa!!) are the bomb! They literally sent us approx. 7 cases of product, including Vitamin Water and Smart Water. I mean... what? How awesome are they? And, more importantly, how psyched am I they're our partner?? Love it!
Other than that, my day has been pretty darn hectic, alternating between calls, recaps, agreements and faxes. Time for yoga and then editing a press release. I'm off.
Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com
No real news today, which isn't necessarily a bad thing because, you know, not all news is good news. I did, however, have a great meeting with a really cool mag./media company that wants to partner with both the NYILFF and Cinedulce. Good stuff. I also managed to send out almost all of my partner agreements, which is a giant relief. And, we had a great weekly Cinedulce meeting. They're always so productive and I love having everyone on the same page; it just gives me a sense of calm.
On the programming front, we have selected all of our short films for this year's NYILFF. Woo-hoo! We are super-psyched to present this year's selection of 40 shorts! I know I've said it before, but, I'm telling you, this year's line-up is bonkers.
On a personal note, I have a new nephew! SO EXCITING! Mom and baby are healthy, and all is well. I can't wait to meet the handsome little muffin this weekend!Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com
Today was one of those days when I literally sat at my desk all day and just wrote. I edited the NYILFF documentary section synopses, wrote a partnership agreement, wrote a proposal, wrote a meeting recap, wrote, wrote, wrote... phew! The crazy thing is I totally didn't get everything done on my to-do list. At a minimum, I still have 3 more agreements to write.
Digression: Calixto and I just had an interesting, though not altogether unique, conversation about how difficult it can be to balance art and commerce, particularly when it comes to sponsorship. One of the many challenges of working with sponsors is maintaining creative integrity and curatorial freedom while also being cognizant of and sensitive to any potential legal and/or branding ramifications those decisions may have for our partners. When a conflict arises, it can be a wee bit complicated, but, of course, there's almost always a solution. Both parties just have to think creatively, show flexibility and exercise a level of compromise. That aside, this is a conflict that has existed through the ages and likely will never change. Fundamentally, it's a power struggle between the architects and the financiers. The situation is no different than, for example, a producer pressuring a director to curtail a ballooning budget, or a board of directors applying pressure on top executives. The reality is, in business and in life, sometimes you just gotta do what you just gotta do... ;)
Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com
Omar Sheika Ep. 1: Prospect Or Journeyman? 
Diva Speak TV: Season #2, Ep #16 
Life Of A Struggling Actor Ep #24 1 of 2
Posts
