As most of you know, NYILFF conducted a creative contest for the 2010 commercial, which, in turn, served as the basis for our entire marketing campaign, devised by our kick-a** agency partner, GlobalHue Latino. The winner of that contest is Colombian-born creative, Margarita Jimeno. GlobalHue, Margarita and director, Tony Kaye ("American History X") all worked together on the resulting commercial, which we shot this weekend. A true creative collaboration!!
Check out some of our pix from Saturday's shoot, which was awesome! More importantly, the spot is going to be insane!
Silver Cup Studios in Queens!
Contest winner: writer/creative Margarita Jimeno!
Director and Margarita's creative collaborator, Tony Kaye
Tanya and I looking very serious. ;)
The Set
Team GlobalHue watching and working behind the scenes!
Cinedulce ("Sweet Film") is the only multiplatform distributor of Urban and Latino filmed entertainment. Cinedulce is a reflection of our evolving, diverse community that craves engaging, funny, real movies and video that speak to the multicultural experience, from Harlem and BK to Chi-town and Miami, all the way to the Bay and East L.A. For storytellers and story lovers, Cinedulce is the voice and vision of the new generation of cool. Have a taste.
Cinedulce was founded by the directors of the NY International Latino Film Festival, the #1 U.S. Latino film festival.
Silver Cup Studios in Queens!
Contest winner: writer/creative Margarita Jimeno!
Director and Margarita's creative collaborator, Tony Kaye
Tanya and I looking very serious. ;)
The Set
Team GlobalHue watching and working behind the scenes!
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