Nerves...

Okay, I'll admit it... I'm nervous about sponsorship for the 2010 NYILFF. It's so unbelievably tough right now, I can't even tell you. Well, I can tell you, but it would just bore you. Everyone's budget is getting cut. I mean, literally, I hear that at least once a day. We still have a bunch in play, but it's getting very tight and I'm getting very nervous. Ah, the joys of entrepreneurship...

On a more positive note, GlobalHue brought on this amazing artist to help design our campaign's key art. Her name is Valerie Crosswhite and she's killer. Check out her site to get a feel for this year's creative:

VALERIE CROSSWHITE

Then, we have the programming debate. Ay carumba. So, Juan, Calixto and I are trying to figure out what to do with Closing Night. Fortunately, we're not arguing internally (for once!). We're actually all on the same page. We're just having a hard time making a decision between two great films, one of which I watched last night; I'm STILL waiting to get a copy of the other (come on, filmmakers, hup to it!). Without getting too detailed, the decision comes down to balancing 3 key factors: film quality, overall cost and potential PR exposure. For example, are we willing to close with a film that may not have any star power, but is amazing and really represents the mission and uniqueness of this festival? Will people buy tickets? Will the press still cover it? What do you think?

Liz.
2hplw
Cinedulce.com
NYLatinoFilm.com