September 30, 2009

Bring it On! Christina Milian on Cinedulce!

Check out the red carpet premiere for new installment of "Bring it On: Fight to the Finish", starring
Christina Milian and directed by Bille Woodruff.

September 29, 2009

New on Cinedulce!

Check it...

"Life Of A Struggling Actor", Ep. 30
Casting Director

"The Work Jerks": An Interview with Antony
Meet Antony. In the offices of Long & Cumming, he not only delivers the mail, but also his mediocre rap rhymes to anybody that will listen. Which is no one. For more info visit

"The Work Jerks": An Interview with Paul
Meet Paul. He makes the office of Long & Cumming more... colorful. But some people think it's all an act. Now why would he go and do that? For more info visit

"Johnny B. Homeless" Promo #1

Comedy Web Series, Created by Al Thompson.
A day in the life of the coolest couch surfer in Los Angeles: Johnny B!

"Laugh Fiend TV" Official Trailer
LAUGHFIEND T.V. teaser... Series Coming Soon to Teledulce!

The Story Behind "The Ministers"

The official EPK for "The Ministers" produced by McCray Media + Co. features interviews with John Leguizamo, Florencia Lozano, Luis Ramos, and director Franc.Reyes. Get your first look here and go check out the movie in theaters October 16, 2009!!!

"The Ministers": Clips #6 & #7
Exclusive clips from Franc.Reyes' feature, "The Ministers".

"Papi Chulo"

The tale of a Jesus, a Mexican busboy who secretly wants to be an artist. He's too timid to express himself until a beautiful costumer enters his restaurant. Jesus is forced to decide between hiding behind a mountain of folded napkins and finally taking a step closer to making his dreams come true. Directed by Jonny Diaz.


September 25, 2009

Sponsorship Consultants Unite!

I had a super exciting conversation with a potential sponsor consultant that made my day. This guy totally gets it and has a ton of contacts (he actually said he has a database of 15,000 +/-... what wha??). I've had a few interesting chats with other potential consultants, which is fantastic because I think I'm going to build a small sales team and, together, bust down every multicultural and urban door in this country! The thought of not having to do it all alone is so miraculous I'm almost speechless (emphasis on almost). It's been 8 looong years. It's time for help. Do you see what I'm sayin'?


September 24, 2009


I was invited by the folks at Globalhue, a major national multicultural agency, to participate in one of their Sobremesa panels, a series of panels about advertising, media and the multicultural marketplace. My panel, which was this afternoon, was titled, "Is Hispanic Advertising Stuck in the 20th Century?". It turned out to be a great event - just a really cool, fun, interesting discussion with a bunch of smart, creative, knowledgeable folks. Hopefully, I held my own, but either way, I was very flattered to participate and felt it was time well spent. Plus, there are several potential opportunities that may result from being there (hello post-panel networking!), so that's REALLY time well spent. ;-)

Earlier in the day, I had an encouraging conversation with a potential new staff member for the NYILFF. She seems fabulous and perfect for the position. Yes! There is still more to discuss and the decision is certainly not yet made, but I'm definitely looking forward to continued talks. It's just exciting to know there is a person who may fit the bill and my plan could, possibly, come together. Ommm...


September 23, 2009

Great Meeting!

I'm going to keep it short tonight because it's late and, come one, who really wants to read a blovel (uh, blog + novel for those of you who didn't get that)?

The highlight of today was a GREAT meeting with an adviser/friend, who is a very established, respected multicultural marketing voice in the media community. He also happens to be an awesome guy -- incredibly bright, fun and warm -- so that makes the process of talking to him super easy and enjoyable. Of course, if you know me, you recognize I don't particularly have a problem talking, but that's besides the point. Regardless, he totally understands and supports my strategy and, in turn, has offered to help by coordinating some invaluable introductions and meetings. Yay!! I'm sorry for being so opaque, but, trust me, it's exciting. If all goes well, part II will take place next week.

Stay tuned...


September 22, 2009


Life Of A Struggling Actor
Reality Family Show

The Work Jerks: An Interview with James
Meet James, the wannabe playboy of the Long & Cumming financial firm. In this clip he shares his "three step process" for a successful office hookup. For more info, visit

The Work Jerks- An Interview with Lacey
Meet Lacey. She is new to the office of Long & Cumming and wants to tell you how she landed her current job and how she really feels about her co-workers. For more info, visit

5! Exclusive clips from Franc. Reyes' new feature, "The Ministers", starring John Leguizamo. IN THEATERS OCT. 16th!


Couples Counseling


September 21, 2009

TV Time

Holy guacamole! Lin-Manuel Miranda was on the season premiere of "House" - in a major role, no less! I wouldn't be surprised if they bring him back later in the season. SO exciting! What a huge talent. Seriously. It's ridiculous.

Speaking of TV, I did okay, not great, with my Emmy predictions. More importantly, however, I was right about one thing... Neil Patrick Harris was an adorable host. Love him!


September 18, 2009


This may not come as a surprise, but I'm a sucker for a good awards show, especially one hosted by the hilarious, gifted, adorable Neil Patrick Harris. And, yes, I watched the VMA's. And, yes, Kanye is a complete huckleberry idiot. And, yes, he was technically correct -- Beyonce's video is better than Taylor's (no offense Taylor, but seriously, it is) -- but that's no excuse.

Back to the subject at hand: The 61st Primetime Emmy Awards this Sunday night, 8:00pm on CBS.

There are way too many categories to discuss, so I'm just going to give my predictions for some of the top ones. Let's see how I do. And, Liz's Emmy goes to...

Outstanding Lead Actor in a Comedy Series: Alec Baldwin

Outstanding Lead Actress in a Comedy Series: Tina Fey (but, I feel compelled to say, although Sarah Silverman is HIGHlarious, I think she's too edgy for these voters)

Outstanding Lead Actor in a Drama Series: I'm torn between Hugh Laurie and John Hamm; ummm, okay, I'll go with Hugh Laurie.

Outstanding Lead Actress in a Drama Series: Kyra Sedgwick (Elizabeth Moss is my 2nd pick)

Best Comedy Series: 30Rock (I just think the EMMY voters are obsessed with this show, but wouldn't it be cute for How I Met Your Mother to win when NPH is the host??)

Best Drama Series: Mad Men. House. Mad Men. House. Mad Men. House. Mad House!

Original Reality Program - Competition Program: No joke, this might be the hardest category for me. Let me explain: I am mildly obsessed with Top Chef and almost equally so with Project Runway. But, if you've ever watched the Amazing Race you know it's total insanity and I want to be on it. Anyone want to be my partner?? Amazing Race.

Outstanding Variety, Music or Comedy Series: The Daily Show with John Stewart (caveat: SNL might take it this year almost solely on the weight of Tina Fey's Sarah Palin impersonation)

Okay, that's enough; time to get back to my real job. Over and out.


September 17, 2009

WANTED: Sponsorship Consultant(s)

The New York International Latino Film Festival, the #1 U.S. Latino film festival, is seeking sponsorship consultants to help (me) secure partners on a commission basis for our 11th annual festival event, slated for July 2010.

Many of the 2009 partners have already signed on for 2010, but there is great opportunity for growth.

I am seeking aggressive, smart, creative self-starters with sponsorship sales experience and deep databases in the multicultural/Latino space. In 2010, the position may convert into a freelance Client Services role, responsible for executing partner programs.

This is a fantastic opportunity for anyone looking to represent a high profile, sexy, film event property with robust sponsor retention and relationships, a longstanding reputation for professionalism and delivering ROI, and a desirable (and awesome!) target audience.

Plus, you get to work with me! ;-)

If you or anyone you know if interested, please contact me directly:


September 16, 2009

PowerPoint: Best Friend or Worst Enemy?

I've spent the last week+ working almost exclusively on PowerPoint. I finalized the generic 2009 NYILFF sponsor recap, customized the recap for one NYILFF partner, and wrote the 2010 NYILFF sponsor pitch deck. Plus, I had already spent hours prepping the 2009 NYILFF recap, so these past 6 or so days represent additional time spent using PowerPoint.

I love PowerPoint. It allows me to put together pitches, presentations, recaps and all sorts of other good stuff in an easy-to-use, creative asset-friendly environment. It's simple, direct and flexible.

I hate PowerPoint. It's slow; it periodically and spontaneously shuts down for no discernible reason; and, it's limiting in many ways.

Although I've knocked out a ton in the past two weeks, I still have more to do in PowerPoint. I need to customize two additional '09 NYILFF recaps and customize a 2010 NYILFF proposal for an interested sponsor. That's great news, of course, but the thought of double-clicking that red "P" makes my eyes cross.


September 14, 2009

RIP Patrick Swayze

I realize this is a bit off-topic, but I feel compelled to acknowledge the passing of Patrick Swayze. My 80's youth and teen-hood unequivocally would not be the same if not for such 'classic' lines as "No one leaves baby in the corner" (Dirty Dancing for the completely oblivious) and "Let's do it for Johnny" (spoken by Matt Dillon as Dallas in The Outsiders, in which Swayze starred as Darren alongside other emerging 80's hotties, including Tom Cruise, C. Thomas Howell, Ralph Macchio (the aforementioned Johnny), Emilio Estevez and Rob Lowe). What a cast... heartthrob city!

Swayze's career highlights also include Red Dawn, Youngblood, Ghost, Donnie Darko and the unforgettable To Wong Foo Thanks for Everything, Julie Newmar, in which Swazye, alongside John Leguizamo and Wesley Snipes, hilariously explored his feminine side. Even Road House has its own cheesy charm.

RIP Patrick Swayze. Thanks for the memories...


September 10, 2009

New on Cinedulce!

Check out this new programming on Cinedulce!

Victor Cruz is PAPO in "The Break Up" (dir. Lyn-Don-McCray)

Victor Cruz in "Pendejo Watchers" (dir. Lyn-Don-McCray)

Tha Heights' "Selfish" music video (dir. Javier Alejandro)

Fresh Daily's "Untucked Nunchucks" music video (dir. Steven Tapia)

"I'm on a Date" (dir. Mr. Muse)

"The Ministers" (dir. Franc.Reyes) official trailer!


September 8, 2009


I'm a big believer in 'customer' feedback, however you define 'customer'. I know it scares some people because the process inherently makes you vulnerable to criticism. Depending on its delivery, criticism can be painful. If delivered constructively, however, criticism can be a key to success and growth. I need real feedback so I can find ways to improve the NYILFF's process, service and overall experience. I'd rather know exactly what folks think and recommend rather than remain ignorant because, let me tell you, ignorance is not bliss when it comes to business.

That said, I spent a good part of today writing a fairly comprehensive staff and volunteer survey. I'm really hoping folks take the time to complete it because, again, I'm doing this in the spirit of growth and improvement. We need everyone's help to make the festival as successful as possible.

In advance, thank you!


September 4, 2009


Phew! I FINALLY finished this huge corporate pitch doc I've been writing and editing all week. Holy cow, it turned out to be quite a task, but, I have to say, I'm feeling pretty darn good about the accomplishment. I repeat... phew!

Meanwhile, I put a ton of other work on hold to complete that writing, so I'm fairly relieved I can now turn my attention to other responsibilities. Don't you just love working down your to-do list? I know, I know... total nerd.

Okay, I'm off to get my September pedicure (yes, I actually get them monthly), have a cocktail and begin my holiday weekend. Enjoy Labor Day and back at ya on Tuesday!


September 3, 2009

Busy Bee

Jeez, considering pre-Labor Day is supposed to be a relatively quiet time at the office, I'm a busy bee! After getting a bunch of work done (and paying yet more bills...), I had a couple of meetings yesterday that took up my entire afternoon and evening (the 2nd was a dinner).

The afternoon mtg was VERY interesting and productive. Unfortunately, I have to stay opaque about it because it's too early to discuss deets. Needless to say, I'm working on some stuff that could,
potentially, fulfill some very positive change for the organization and, similarly, for me, personally. That's what you call a win-win. Of course, now I have a boatload of follow-up work, but that's to be expected.

I then had dinner with the folks at DIRECTV Mas, who were first-time NYILFF partners this past year and are signed on for 2010. Yay! Super cool folks and a great dinner. That was also a very productive (and fun!) discussion. So, overall, Wednesday was a solid day.

Now, onto that boatload of work I mentioned...


September 1, 2009

Tic-Tacking Along

Today is one of those days when I basically sat at my desk and wrote all day. I've been working on this important sales pitch for a couple of days now. The funny thing about writing, I find, is there tends to be a point where you think you're never going to finish; you get easily distracted, your eyes start to ache from staring at the screen, you keep grabbing for the 'freshmints' tic-tacs, the stress of other, neglected work compels your knee to bop up and down and, then... boom! You're done! Yipee!

The good news (other than finishing, of course) is that I'm actually quite pleased with the result. I'll have to see what kind of feedback I get, but I feel confident in this first draft.

Now, I just need to pay some bills to some very patient vendors and staff, and then head off to meet my dad and brother for tennis at the U.S. Open. Woo-hoo!