December 31, 2009

New Year, New You?

I know making resolutions could appear a waste of time because no one seems to keep them, e.g., the gym is packed in January, but ebbs back in February. But, I think the New Year, similar to birthdays and key life events, provides the ideal opportunity for self-reflection.

As I've mentioned many times, over the past few months, I've been an aggressive agent (vs. victim) of change (love that saying, dad!). At certain points in your life, you realize it's time for a new chapter to begin - new adventures, challenges, commitments and priorities. We are all constantly evolving. I think these pivotal times occur when one day you recognize the slow, methodical evolution of your life has cumulatively led to transformation. That transformation, in turn, demands proactive decision making to align your life choices with your new sense of self. Obviously, your core person is the same, but there is a discernible, almost palpable energy shift that, like a pebble dropped in a pond, causes a ripple effect of change.

That said, my resolutions are very simple:


1. De-Clutter and Simplify (Literally and Figuratively).
To kick-start the process, I have spent the last 3 days ripping apart my apartment - reorganizing furniture, packing a huge bag for Goodwill, tossing away old crap and cleaning. I'm not quite done, but I already feel lighter, starting fresh.

2. Remain Open to the Possibilities and Trust the Universe.
Although I have specific goals I would like to accomplish, I don't have all of the tactics... and, I kind of dig that. Remember, be what you want to receive and don't set too many rules for yourself. You never know where life takes you and that's the excitement and individual experience of your personal journey.

What do you hope to accomplish in 2010?

In 2010, I hope you stay true to yourself, work hard to achieve your goals (even if your goal is to work less and play more!) and, most importantly, enjoy Peace, Love, Health and Happiness.

HAPPY NEW YEAR!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 22, 2009

The Power of Film or One Teen at a Time

Last night's free screening of the film, "Precious", for at-risk youth was a superlative success! The kids really seemed to appreciate the film and were totally engaged in the post-screening Q&A, which had to be cut short because of timing vs. lack of questions. That's always a great sign.

Plus, I think they really got a kick out of seeing 3 of the cast members: Ephraim Benton (also a co-host),
Angelic Zambrana (Consuelo, far left) and Stephanie Andujar (Rita, far right), pictured with a giddy guest.

I was so touched by the event and the kids' reactions that I suggested to Lyndon
(McCray Media & Co) we co-host an annual series of free screenings for urban youth. We are preliminarily discussing doing it on a quarterly basis in 2010, but we'll hammer out the details first thing in January. I just need to find a generous sponsor who wants to cover the basic costs, which are fairly peewee in the scheme of things. No sweat, right?!

This is why I love film. Like all art, film isn't just a medium for communication; it's a potential catalyst for education, enlightenment, empowerment, hope, inspiration and transformation. Art truly has the power to change: change opinions, circumstances, decisions, prejudices, attitudes and even lives. If our screenings can help even just one teen make better, smarter, more proactive decisions in his/her life, then we have done a great service to the community. Plus, selfishly, it gives me a great sense of joy and fulfillment, so I'm in!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 21, 2009

Weekend Roundup

I had a great meeting this AM (and early PM) with my good friend, Alex, at Heineken. I love those guys. Like HBO, Turner and American Airlines, Heineken has been very loyal to the NYILFF even in the tough economies of '08 and '09. Plus, Alex and I love to talk shop and life. Our anticipated 1 hour meeting last for 2+ hours. Nice.

Tonight is our free screening of "Precious" @ Chelsea Clearview Cinemas for at-risk and runaway youth. I'm really excited; I anticipate it will be as inspiring for the staff and me as for our guests.

Weekend Box Office: "Avatar" was out of this world with $73 million -- that's the 2nd largest December opening (after 2007's "I Am Legend") ever. Plus, apparently, east coast theaters claimed there was a huge sales drop due to the blizzard so receipts would have been even higher! Hellllo! Did you see it? Thoughts?

Brittany Murphy dead at age 32. Super sad - absolutely - but, I have to say, I'm over the whole hard partying, young Hollywood 'thing'. I get they're all beautiful, rich, talented and fabulous, but they're not saving lives. They need a reality check and to get their s**t together. If Brittany's sudden death isn't declared an OD (no news yet from the coroner), I'd be shocked. That aside, obviously, you never want to hear tragic news like this; it's horribly sad. My condolences to her family.

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 18, 2009

It's Golden

Okay, okay, I know I'm late in discussing the Golden Globe nominations, but I had other priorities -- like raising money for Monday's free screening of "Precious" for at-risk youth! To see how you can help, visit: HELP PRECIOUS YOUTH!

Speaking of Precious, it was nominated for multiple Golden Globes, including Best Motion Picture (Drama), Best Actress for Gabourey Sidibe and Best Supporting Actress for Mo'Nique. Not bad, huh?

Avatar - Not only a multiple Golden Globe nominee, including Best Picture (Drama) and Best Director (James Cameron) but the reviews have been really strong. I wonder if we're going to have a "Titanic" deja-vu moment with James Cameron reclaiming he's the king of the world...

Up in the Air - I saw this film last weekend and really enjoyed it. Apparently, so did the Hollywood Foreign Press Assoc. because it received a bundle of nominations, including Best Picture (Drama), Best Director (Jason Reitman), Best Actor (George Clooney - as dashing and gorgeous as ever), and Best Supporting Actress for both Vera Famiga and Anna Kendrick, who were consistent scene stealers.

The Hurt Locker - Apparently, it's amazing but I haven't yet seen it. I need to get on that.

In the Best Motion Picture (Musical or Comedy) category, my thoughts are as follows:

(500) Days of Summer - Super cute but I doubt it will win.
The Hangover - Straight up, laugh out loud hilarity.
It's Complicated - Haven't seen it.
Julie & Julia - Really fun and Meryl, as always, is a genius of transformation.
Nine - Haven't seen it.

For a full list of all Golden Globe nominees, click HERE!

For those of you in NYC, stay warm and get your sleds ready... snow is heading this way!

Liz.
p.l.h.h
Cinedulce.com
NYLatinoFilm.com

December 16, 2009

New on Cinedulce: Hanging With Emmi (x2!), Lovebug trailer, 15 Minutes, That Gringa!

Teledulce
Life Of A Struggling Actor
Episode #40 (pt. 2 of 4)
Joseph Fiero, The Director.

URdulce
"Hanging Out With Emmi"
Episode #2
Emmi hits up the M2 Ultra Lounge and hangs with the sexy Angelic Zambrana, who recently appeared in the movies "Precious" and "Fighting". Look out for appearances by some of New York City's hottest deejays and more ...Enjoy!

"Hanging Out With Emmi"
Episode #3
Emmi is behind-the-scenes with Dominican R&B group, Tha Heights, for their "Selfish" music video shoot @ Club Series 56, in Washington Heights.

LOVEBUG Trailer
LOVEBUG tells the story of a man and woman living in a fictional world of technological advancements that supersedes the natural ways of human living. When they rely on a neural software to determine their fate with each other, a glitch in the system is discovered and the line between love and choice becomes distorted. Directed by Alain Alfaro.

"15 Minutes"

Music video for song by Hasan Salaam, Directed by Mark Carranceja.

"That Gringa!"
Episode #2
Malini, a Nuyorican fashionista wanna-be, meets Placento, the FOP, who will determine if she gets a foot in the fashion industry, or in her butt.

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 15, 2009

Exciting Industry News!

2008 Tony Award winner for Best Musical, "In The Heights", is officially a-go on the silver screen. The director is none other than Kenny Ortega, best known for directing the Michael Jackson doc, "This Is It", and the "High School Musical" series; Ortega also choreographed "Dirty Dancing" (pretty cool, huh?). PLUS, Lin-Manuel Miranda, the show's creator, Tony Award-winning composer and original star, is signed on to reprise his lead role. Very exciting stuff.

If you haven't yet seen "In the Heights" on Broadway, I STRONGLY recommend it. It's a totally unique, exciting theater experience with an energy that is unmistakeably NYC born and bred.

Have you contributed yet to our FREE screening of "Precious" for at-risk and runaway youth?? PLEASE HELP SUPPORT SO WE CAN GIVE THESE KIDS A REALLY SPECIAL EXPERIENCE DURING THIS HOLIDAY TIME. We only need to raise $1,000. That's it! Anyone who contributes $100+ receives 2 tickets to the event. Also, please don't forget to write "Precious Screening" in the space at the bottom titled, "Designate Your Gift".

DONATE HERE!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 14, 2009

We Need Your Help!

On Monday, December 21, 2009 @ 6:30pm, The NY Int'l Latino Film Festival is partnering with McCray Media and B.I.H.D. to present runaway and at-risk youth a FREE screening of the powerful film, "Precious", including a post-screening Q&A with cast members.

Our goal is simple: inspire a group of teens very much in need of inspiration. We are also working with several non-profits, all of which can provide these kids valuable services, support and information. It's a holiday evening of entertainment, education and, warmth - literally and figuratively.

Although Clearview Cinemas has VERY generously offered us the theater at a greatly discounted rate, there are still basic costs we need to cover in order to provide all seats free of charge.

Here's where you come in!

We're asking the community to help us with this incredible opportunity by donating even just $10.00. Anyone who donates $100+ will receive 2 tickets to the event. Please be sure to note "Precious Screening" at the very bottom of the online donation form in the space titled, "Designate Your Gift". We only need $1,000 total to cover all costs.

DURING THIS SEASON OF FAMILY AND GIVING, I ASK YOU PLEASE CONSIDER HELPING THESE TEENS!!

Donate HERE!

Also, if you have product you'd like to donate for gift bags (150 total), please email me directly: Liz@NYLatinoFilm.com.

Thank you, in advance, for opening your heart and, hopefully, your wallet.

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 10, 2009

Attention Actors: POTENTIAL WORK!

This Just In!

A new feature length comedy, "No Fats No Fems", is now
casting. If you're an actor seeking work (and, really, is there any other kind of actor??), please see below!

SYNOPSIS
A comedy about a group of sexually compulsive gay men, who share their experiences in therapy, led by Dr. Tobias Hollister, who is the most obsessive compulsive of them all. Despite his success as a celebrity sex rehab doctor and bestselling author, it doesn’t seem to help him find a lasting relationship.

Tobias Hollister (LEAD)
Needs to play Age 25-33 (must be over the age of 21 due to the content in the film).
Very sexy, slim to athletic body type. He is Latino/African-American, intelligent and quirky with perfect comedic timing. Psychologist that is obsessive compulsive. Think of the movie, “ALFIE”. The character’s look and agility. Think of Nate Parker of "The Great Debaters" and "Secret Life of Bees".

Chad (LEAD)
(leading male's love interest). Age 25-33. Charming, slim to average body type. African American. New Age enthusiast and party promoter.


Dee (Supporting)
Very sexy. Age 21-35. She is our New age Latina Life Coach lesbian, who is obsessed with getting her best friend, Tobias, in a lasting long-term relationship.


Malachi (Supporting)
Age 18-30. One of the men in therapy session as former sex addict; now, he is an obsessive church-goer.


Andre
(Supporting)
5'10" - 6'2", Age 25-35.
Athletic, masculine with “accent”, jaded man who is working on his addictions and compulsions in therapy with the group.

Hiram (Supporting)
5'11" - 6'2", Age 25-35. Athletic African-American. Masculine jaded basketball coach, who is dealing with his compulsions in therapy with the group.


Emilio (Supporting)
5'11" - 6'2", Age 25- 35. Athletic, Latino male. Masculine, volatile and often jaded by life and who is dealing with his compulsions in therapy with the group.


Courtney (Supporting)
Age 21- 35. Average to athletic body type. He has a quick wit and is sharp with excellent comedic timing. He is dealing with his compulsions in therapy with the group.


5 Extras (Supporting)
Age 21-35. Great comedic timing. Used in flash back sequences that provide comedic relief.

INTERESTED??
CONTACT:
Craig Hunter

cu2video2004@yahoo.com
646.702.9084

GOOD LUCK!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 9, 2009

New on Cinedulce: Work Jerk finale!, behind the scenes of a vid shoot, The Groundskeeper!

Teledulce
Life Of A Struggling Actor
Ep. #40 (pt. 1 of 4)
Joseph Fiero, The Director.





Work Jerks Ep 7 (Season 1 Finale!)
It's time for the Work Jerks to assist in bringing Diana's baby into the world. But with birth comes chaos. And why wouldn't it? These ARE the Work Jerks after all!



URdulce
Street Corna - Behind the scenes of "Fresh" Video shoot (3:34 mins.)
Funny outtakes. Directed by Brandzhd. Featuring Actor/Host Emmi Grullon, Model/Host Jessica Perez, Model Katherine Davis, Model/Singer Julay-Star





DRAMA

The Groundskeeper (8:25 mins.)
A Latino University groundskeeper connects with a University professor, but social norms and attitudes threaten to pull them apart. Directed by Ruberto Gudino.





Liz.

p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 8, 2009

Cinedulce Goes to Jail

Holy smokes! We (Cinedulce) received a letter from an aspiring filmmaker... in jail! No joke - the return address is the Oregon Department of Corrections and the letter is handwritten on simple, college-ruled, 3-hole punched, lined paper. It's like he wrote it in his binder during history class!

Seriously, I think it's pretty awesome he's thinking about contributing to the community through positive and productive creativity. Maybe he wants to tell the story of why/how he found himself in jail? For all we know, he has some really heartbreaking and/or inspiring story.

Still... how in the world did he find out about Cinedulce? The Internet is truly a wonder.


Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 7, 2009

Danny Hastings Music Video Contest!

Calling all Canon 5D*, Canon 7D* and/or Lumix GH1* users!!! (EXCEPT NYC). Atomicus Films is producing a music video for Prince Royce and Top Stop Music and they need your help to bring all the pieces together. The video is a remake of the hit single “Stand by Me”, which is performed by Prince Royce and directed by Danny Hastings. The video will stand for peace and solidarity throughout the world and the message within it will reflect that. In order to make sure the world is authentically represented, THEY WANT YOUR HELP!

For details on creative direction, how to submit, rules & regs. and prizing, please visit: Atomicus Films Contest

Good luck!


Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 4, 2009

I Choose Change

I'm narrowing down the candidates for some new key NYILFF positions and it's incredibly exciting. I spoke to several references for a couple of folks we're considering and I think we may have a place for both of them. I love mixing it up and adding new members to our awesome festival family = fresh ideas and perspectives. This is all part of a structural re-org I started a couple of months ago. It's time for change.

Although sometimes scary (i.e., fear of the unknown), change is almost always a good thing; it opens doors, opens eyes, changes your energy and attracts opportunity. I feel strongly that in both your personal and professional lives you have to keep a steady eye towards progress, evolution and growth. You have to accept and embrace when it's time to be an agent of change. Stagnation, being in a rut, is emotionally unhealthy and will inevitably lead you to feel like the victim of your circumstances when, really, you chose to ignore the warning signs.

I choose change.


Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 3, 2009

Got Publicity?

I had lunch today with a good friend, who's a very sharp publicist focused on the Hispanic market. We met many years ago and have maintained our friendship ever since. In addition simply to liking and respecting one another, we also find our paths cross on a regular basis; the NYC multicultural marketing community (esp. media, events and entertainment) is fairly small. You start to hear the same names brought up in every conversation.

This lovely lunch reminded me how much I appreciate my friends and how real relationships can make a real difference (personally and professionally!). She and I continue to support each other by sharing contacts, advice and inside insights. Today's lunch was no different. I just sent her a bunch of leads and she's helping me with a particular sponsor and a potential new staff member.

If anyone needs a fantastic publicist, let me know and I'll connect you!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

December 1, 2009

New on Cinedulce... "Toy Soldier", "Hanging Out with Emmi" and "Work Jerks"!

DRAMA
"Toy Solider" (8 mins., U S A) 

Dir. by Matt Brailey

Haunted by memories of past battles, a U.S. soldier relentlessly enacts revenge upon a hostile gang that has brutally assaulted his younger brother. Torn between love for his family and dedication to his country, the soldier is forced to discard his American citizenship after he commits a horrendous crime.

TELEDULCE
The Work Jerks
Episode #6

The mail at Long & Cumming has been completely jumbled. This leads to a stunning revelation, a new found suspicion, and an embarrassing flashback (Hint: someone's in drag) The office will never be the same!

URDULCE
"Hanging Out With Emmi"
Episode #1

Check out trailer for the new show coming soon to cinedulce.com starring actor/ host Emmi Grullon. Follow Emmi as he catches up with his friends in the entertainment industry, anywhere from posh nightclubs to the streets of the Big Apple!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 25, 2009

For What Do You Give Thanks?

Geez - things REALLY slowed down today. When I say slow, I mean total halt. I'm trying to appreciate these quieter days. I'm so accustomed to being a workhorse that breaks, or significant work flow ebbs, are almost stressful; I wonder/worry why I'm not busier. The reality is, there is very little I can do on days like this and I need to embrace the respite. Plus, I now have a biz dev team, which I still can't believe. Even when I'm doing nothing (which is rare), the team generates forward movement... spectacular!

Today, I give thanks to the myriad people who support, participate in, sponsor, endorse, patronize, enjoy, work and volunteer for, and believe in the NYILFF and Cinedulce. Most importantly, I'm so grateful for my personal circle of champions, who believe in me. It's a wondrous thing to feel buoyed by such love. Thank you!!

BEST WISHES FOR A HAPPY, HEALTHY THANKSGIVING!! XOXO

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 24, 2009

It's Holiday Time... Go Shopping!

Although things are clearly slowing down, the 'shop' is still open for business. Mid-afternoon tomorrow I'm heading out to my parents' place (time to cook with mom!) and then we're closed until Monday, 11/30. I can't wait for a few days off! I'm sure you can relate.

It's so funny how business really does slow down during the holidays. Our offices are literally quieter. Phones are ringing less frequently. Fewer heels are clap-clapping on the wooden floors. The energy level is not depressed, so much as mellow.

In terms of partner outreach, lots of companies are preoccupied with executing holiday promotions and closing out budgets for the current year. Obviously, this is a stressful, decisive time for almost all B2C's, including games and toys, consumer electronics, apparel, beauty, sports, entertainment, leisure, hospitality and travel, and the list goes on and on. Sales during this holiday season greatly impact 2010 budgets. So, come on, folks, buy your family gifts. Have holiday drinks with friends. Take advantage of vacation promotions. Spend some money to stimulate this economy and get the U.S. back on track!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 23, 2009

Special Youth Screening

On behalf of my soft heart and the NYILFF, I'm working with my good friends, Leo and Lyndon @ McCray Media, along with actor, Ephraim Benton, to plan a special December screening of the stirring picture, "Precious", for runaways, at-risk youth and individuals living with AIDS. Ephraim is in the film and, along with other cast members, will participate in a post-screening Q&A.

Our good friends at Clearview Cinemas are being amazingly generous by offering us tickets at a discounted price of $5/each. So great, right!?

We could stop there, but, of course, I'm a dreamer. Ideally, I'd like to offer our not-for-profit partners the entire house free of charge.

For most of us, the holiday season is a time filled with abundant, delicious food, warm homes, cheerful parties, merrymaking and gift exchanging with friends and family. But, there are so many who are cold, hungry, lonely and disheartened. We have the opportunity to provide just a little bit of hope and inspiration to those who need it most.

We're still working on the details, but please stay tuned because I may ask for your help! Let's get it done!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 20, 2009

What A Day, What A Day

I had 3 great meetings today that, together, took up my entire day. The most important of the 3, the final one, was also the most exciting. Unfortunately, I can't reveal much, but, rest assured, it was an introductory meeting that could lead to very, very big things. Basically, I am trying to secure a corporate partnership that will most certainly shift the entire trajectory of the NYILFF and Cinedulce. Of course, there is a very real possibility it may not come to pass and that's okay. It's not preferable, but I believe everything happens (or does not happen) for a reason. You just have to trust the universe and keep pushing forward. If the worst case scenario ends up being the reality, however, I have some serious thinking to do...in the meantime, all you have to do is dream!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 19, 2009

Hot PR Internship Opportunity!

BILINGUAL Public Relations Intern – ROGERS AND COWAN
http://rogersandcowan.com/

Job Description:
ROGERS & COWAN is one of the country's biggest entertainment public relations firms specializing in many areas of public relations, including personalities/talent, music entertainment, film, convergence (video games), fashion/lifestyle, fine arts & high culture, film fashion, integrated marketing, product placement and more.


**STUDENTS MUST RECEIVE SCHOOL CREDIT for this Internship. To see if you qualify for credit, visit or call your academic department directly.

ROGERS & COWAN is currently seeking highly motivated BILINGUAL students of all levels for SPRING internship positions in the New York City office for the SPRING semester and, if interested, continuing into the SUMMER semester. This is a great opportunity to get a start in the competitive and exciting field of public relations working for a high-profile, fast-paced firm with high-profile clients.

We are looking for self-motivated and highly-responsible students who can take initiative and help the department to run smoothly.

***STUDENTS MUST RECEIVE SCHOOL CREDIT-DO NOT APPLY IF YOU CANNOT RECEIVE SCHOOL CREDIT***

Interns that we accept into one of the most fun and busy departments at Rogers & Cowan are treated as real working members of our teams, trusted with projects and duties imperative to our client responsibilities. While developing extensive relationships with the professionals in the company and those we work with as well as the media, interns will have fun while earning hands on experience writing various collateral pieces including pitch letters, press releases and tipsheets, media outreach and pitching, compiling of press kits, new business brainstorming and pitches, event set up and red carpet media placement, talent escorting on red carpets, press room set up, organizing a press conference, and so much more.

RESPONSIBILITIES:
*Assist in the writing of press materials including pitch letters, press releases and tipsheets *Media outreach and pitching *Compiling of press kits *Contribute to new business brainstorming and pitches *Event organization and set up *Red Carpet media organization *Talent escorting on red carpets *Press Room set up *Organizing press conferences *Monitor media for client coverage *AND SO MUCH MORE!

Job Qualifications/Requirements:
* BILINGUAL IN SPANISH
*Experience helpful
*Demonstrate a strong desire to learn and take initiative *Highly responsible *Self-motivated *Detail-oriented *Clear Communicator-- both written and verbally *Proficient in basic computer programs including Word, Excel, Outlook and Powerpoint *Able to quickly learn and take on new responsibilities *Able to quickly learn new computer programs *MUST EARN SCHOOL CREDIT

PLEASE EMAIL COVER LETTER AND RESUME TO MARIA RAMIREZ: MJRamirez@RogersandCowan.com

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

Whose Barrio? You Tell Me.

Last night, we co-hosted with Credit Suisse a screening of the 2009 NYILFF documentary, "Whose Barrio?" (dir. Ed Morales, Laura Rivera), followed by a panel, including the directors, Dr. Arlene Davila (NYU professor and author of "Barrio Dreams, Puerto Ricans, Latinos and the Neoliberal City"), Nuyorican poet and playwright Jesus Papoleto Melenedez and NYC Council Member Melissa Mark-Viverito (District 8). The moderator was the Ford Foundation's Dr. Hector Cordero-Guzman.

In short, "Whose Barrio?" is an emotionally charged look at the changes in Manhattan’s Spanish Harlem as real estate speculation pushes rents and property values past the point of affordability for most area residents.


The subject is obviously a charged one and the panel's Q&A session proved to be quite spirited, as audience members passionately participated in the dialogue about the challenges, benefits and overall ramifications of gentrification. Although there is no simple answer, one thing is certain: you must feel empowered to use your voice on issues that are important to you. There is truth to the adage, 'one person can make a difference'... that person could be you.

Thanks so much to all who attended. I hope you enjoyed the evening and left feeling inspired to make a difference in your 'barrio'.

Soooo many thanks to Credit Suisse's Anthony, Hanna, Todd and Darilyn for your partnership, and also many thanks to NSHMBA and Moet Hennessy for helping to make our event such a success!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 18, 2009

All You've Got to Do Is Dream!

I've decided one of the primary reasons I love storytelling in all its forms (e.g., theater, movies, music, art, written word) is because, if executed well, the experience, for both audience and artist, can be transformative. Case in point, this week, I experienced two really incredible story moments.

First, I finished the novel, "Middlesex" (written by Jeffrey Eugenides, who also wrote "The Virgin Suicides"), which I'd been anxious to read for a while. Technically, it tells the tale of an
hermaphrodite, but, in the broader sense, it's a multi-generational, coming of age saga that incorporates themes of race, acceptance, sexuality, gender roles, family, immigration and the concept of normal. Stunningly poignant and dynamic.

Second, my biz partner, Calixto, bought us tickets to see "Dreamgirls", now playing at The Apollo for a limited run ending December 12. We went last night and, boy, was I blown away. What a production! The costumes, choreography and ensemble talent were incredibly impressive, but everyone knows the success of Dreamgirls rests on the casting of Effie, who sings the heartbreaking showstopper, "And I Am Telling You I'm Not Going". I actually think "I Am Changing" is an equally moving ballad, and "Listen", which was originally written for the movie's Deena Jones character (Beyonce), was incorporated into this production as a duet with new lyrics; both songs are inspiring, beautiful anthems of empowerment. Let me tell you, as this production's Effie, Moya Angela delivers HUGE vocals layered with mind-bowing power and emotion. As expected, the crowd went nuts every time she opened her mouth, which is often. Also, big props to Chester Gregory, who nearly steals the show as James "Thunder" Early. It was a great night; big hugs to Calixto for the super generous, early birthday present.

To all of you artists, entrepreneurs, visionaries and unattached romantics, just remember: "Life's not as bad as it may seem if you open your eyes to what's in front of you...
All you've got to do is dream!"

Buy your tickets now! Dreamgirls On Stage


Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 17, 2009

NEW ON CINEDULCE: '09 NYILFF Recap, Work Jerks #5, On the Edge Shorts and Hanging Out with Emmi trailer


HBO Presents NYILFF
2009 NYILFF Recap Reel!






Teledulce

Life As A Struggling Actor

Episode #37

Life and a web series audition.


The Work Jerks

Episode #5

Julian organizes a street combat class for the Work Jerks in an effort to bring them all together...Will they all survive the day?

URdulce
"Hanging Out With Emmi" Trailer
Check out trailer for the new show coming soon to cinedulce.com starring actor/ host Emmi Grullon. Follow Emmi as he catches up with his friends in the entertainment industry, anywhere from posh nightclubs to the streets of the Big Apple!

On The Edge
Good Luck Bad Fortune (12m, U S A) 

A homeless man experiences trouble getting help for himself and his dog at the social service office. After being rejected, in a twist of fate he discovers a discarded winning lottery ticket. Directed by Wally Valenti.


To Kill A Clown
(25m, U S A)

Two Brothers, on the run from the law, hunt for the demonic clown who stole from them. Directed by
Well Moniker

Liz
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 16, 2009

Film Recommendation: "Oldboy"

Did you ever have one of those days where you were busy all day, but you're not sure what, if anything, got done? Yeah...

This weekend, I saw this great Korean movie, "Oldboy" (2003), recommended by my good friend and NYILFF Programming Director, Juan. Directed by Chan-wook Park, the Tarantino-esque film is a fairly violent thriller with twists and turns until the very end. In his review, Roger Ebert said, "Oldboy is a powerful film not because of what it depicts, but because of the depths of the human heart which it strips bare." So, basically, Juan recommended "Oldboy" to me and now I am recommending it to you. Enjoy!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 13, 2009

Me Encanta Mi Familia de NYILFF!

Better late than never... I started scheduling post-mortem meetings with our key NYILFF staff and department heads to review the 2009 NYILFF and, looking ahead to 2010 and beyond, discuss ways to improve the process: operations, communication, staffing, structure, etc.

It might sound boring, but I actually love it. First, it gives me an excuse to see my dear friends. Second, I love hearing feedback, including constructive criticism, because that's how you evolve and grow. I have learned it's impossible to be an expert in everything and, similarly, there's no way to see everything that goes on, so you really have to trust and rely on your staff to serve as the eyes and ears of the operation. Plus, they're all ridiculously smart, creative and talented; I'd be a giant fool (not to mention rotten manager) not to hear their ideas.

Yesterday's meetings with Juan (programming director), Kavika (panels) and Jenny (in-house publicist) were incredibly productive. Thank you!!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 12, 2009

New on Cinedulce: My Life..., Work Jerks and a new URdulce Short!

TELEDULCE
Life Of A Struggling Actor
Episode #36

Life and a web series audition.





The Work Jerks
Episode #4

The intervention for Julian's drug making brother is underway. Unfortunately, The more the Work Jerks try to help, the more they succeed in making things worse.




URDULCE
"That Gringa!"
A Nuyorican runaway teams up with a "gringa" to house sit for her older sister who is a successful banker. Directed by Rob Santana.



Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 11, 2009

Partners and Avocados

I just scheduled a lunch for next week with an agency that reps a major liquor distributor. We've been attempting to coordinate schedules for several weeks. I'm just trying to lock down these NYILFF sponsors. Come on, come on...

I had an interesting chat today with a friend about a possible joint-partnership with a major media company. We've actually been talking about this for a while, but it seems we may be getting a bit closer. I'm trying to sell-in the same concept to a few competing media companies. Let's see if anyone bites.

Speaking of bites, have I ever told you I love avocados? Along with mangoes, I think they're my favorite fruit. Yum.

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 9, 2009

This Is It Feedback; Precious Box Office Bonanza

I saw "This is It" on Saturday. Although I thought it was a wee bit long, I have to say, it's pretty interesting to watch M.J. work. He's clearly a perfectionist with an incredible ear (obviously) - it's just really cool to watch his genius creative process. To that end, I have to say Kenny Ortega is unbelievable. He put together that entire concept, including directing and conceptualizing the original videos. I'm sure the show would have been an incredible spectacle, but I had a hard time not wondering if Michael really had the stamina to handle the entire 50-show run. Sadly, we'll never know...

On another film note, "Precious" absolutely KILLED this weekend's box office at nearly $100,000/screen. For those of you who don't know what that means, let's just say in the independent/art house film world, a $5,000 per screen average is considered fairly strong. This movie brought in an average of $100,000 per screen, totaling $1.8 million on just 18 screens. It's not just remarkable, it's actually record breaking! For perspective, "This is It" opened with $6,675/screen and "Harry Potter and the Half Blood Prince" opened at $17,997/screen. From what I've read, the only movies to open with a $100,000+/screen average were "Dreamgirls" and "Brokeback Mountain". NOW, do you see how insanely huuuge that is?? Congrats to Lee Daniels and the entire cast and crew!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 6, 2009

Precious: Worth the Oscar Hype or Not?

Thanks to my good friend, Benjamin, at American Airlines, I had the opportunity to see the film, "Precious: Based on the novel 'Push' by Sapphire", at the Opening Night of the NY Film Festival.

I have to say, it's powerful. It's in your face, aggressive, intense, disturbing and, at times, cliche - and yet, it is also surprisingly moving and uplifting. Although the film has strong Oscar buzz and was the darling of the festival circuit, there are definitely some naysayers out there (yeah, I'm talking to you Armond White at the NY Press). But, if you happen to follow or believe Rotten Tomatoes, the film received an 89% Fresh rating from the country's top critics - very solid.

See this film. We need to support diverse voices and fresh perspectives. You may love it, you may hate it, but it will no doubt make you think.

"Precious" opens in select theaters TODAY. Check it out and let me know what you think.

Precious - worth the Oscar hype or not?


Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 5, 2009

New on Cinedulce This Week!!

TELEDULCE

Work Jerks
Episode #3
Julian wants to hold an intervention for his brother. And who better to intervene but people who don't even know him? Tthe Work Jerks!


Life as a Struggling Actor
Episode #35
Life and a web series audition.





Liz
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 4, 2009

HBO + Liz = Love

Great meeting today with my friend, Dennis, @ HBO. LOVE him! Love HBO! Truthfully, we're so lucky to have HBO as the NYILFF's presenting partner; the folks there are just as nice, genuine and supportive as can be. In this business, that's darn near impossible to find. Plus, they really do get 'it'. That, in and of itself, is incredibly refreshing and exciting.

Watching the World Series (of course!). Looking good, but don't want to jinx it. No whammies, no whammies... come on Yanks!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

November 3, 2009

Go Team!

I had a long conference call this afternoon with the entire NYILFF sponsor team. So awesome! I still can't believe I have a biz dev team... it blows my mind. Let's see what, together, we can accomplish. Go team!

Speaking of teams... the Yankees. Okay, so, obviously, it would've been nice for them to close out the series last night and call it a wrap. BUT... now, we (hopefully) can win on NYC turf, which would be that much more exciting. Fingers crossed for tomorrow night! Go team!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 30, 2009

This Is It, Groundhog Day, Yankee Fever

All I have to say is thank God I brought on sponsorship sales consultants for the 2010 NYILFF because this annual selling business is getting to be tiresome. This is my 9th year and I feel a bit like Bill Murray in "Groundhog Day". All day long I've been reaching out to my contacts at various brands and agencies to pitch the 2010 NYILFF. I'm SO relieved knowing there are 3 great people doing the same thing on my behalf. Phew!

Actually, that's not all I have to say. Here's something: Go Yankees! I'm not sure how I'm going to catch tomorrow's game while at my various parties, but I'm sure I'll figure it out. I can't imagine everyone else won't be trying to find a TV or get regular updates on their PDA's (how did we ever live without Crackberries and iPhones?!).

I feel like I should be annoyed listening to "Thriller" on the radio for seemingly the 10th time, but I'm still kind of diggin' it. Such a classic. Is anyone going to see "This Is It" this weekend?

Happy Halloween, witches!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 29, 2009

Turn It up, Yanks!

I realize I'm supposed to be talking about film and the struggles/joys of being a media entrepreneur, but I can't resist talking about the Yankees.

In full disclose, I'm a Mets fan. Yeah you heard me... METS! In the spirit of NYC loyalty, however, I've been 100% behind the Yanks during this very exciting post season. But, last night... oh, last night. Ouch. It was downright sad. That Cliff Lee sure knows how to throw a ball. And, yet, I am keeping the faith. Come on, fellas - show those Phillies what you got!


On the work tip, this AM I received an exciting return call from an old friend in telecom who thinks we (finally!) may be able to work together. He's the Hispanic Marketing Manager at a major wireless company. This would be AWESOME because we've been talking for a few years now and, for one reason or another, it's never come to fruition. It's a great brand and perfect for our fest's tech savvy, bicultural Latino audience. Fingers crossed!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 28, 2009

Hotlanta Anyone?

Had a great lunch with a potential new NYILFF staff member. She seems excellent. Hope we can make it work!

I was supposed to have another meeting, but the dude blew it off because he had a last-minute fire drill. I get the need to reschedule, but who doesn't even call/text/email to reschedule? Not cool.

I know of an agency position available down in Atlanta. If you have heavy event experience, are willing to relocate and are interested, let me know!

Go Yanks!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 27, 2009

New on Cinedulce This Week!!

TELEDULCE

The Work Jerks
Ep. #2:
The Work Jerks are instructed to film a video honoring a co-worker who recently passed away. Now all they need to do is find the right words to describe how much this "dead guy they hardly knew" meant to them.

Life Of A Struggling Actor
Ep #34: Joseph's family in San Diego



Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 26, 2009

Expanding The Toolbox

We're putting together an invite-only screening with the folks at Credit Suisse, which I think is going to be fantastic. I spent most of today working on the logistics, including securing the moderator and panelists and doing a walk-through of the venue. PLUS, if this goes well, they want to make it an annual event and maybe even sponsor other screenings with us. Yay!

Side note: on Friday night, I saw "Whip It" (dir. Drew Barrymore, starring Ellen Page). Super-duper cute. That DB is one impressive talent. She just keeps expanding her tool box and evolving her skill set; she's now a triple threat: actress, producer and director. Honestly, she's a bit of a role model in terms of how to keep growing as an artist and businesswoman, and build a multifaceted career with longevity.

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 23, 2009

Decisions, Decisions

This afternoon, I had a really great lunch with a friend at AOL Latino to discuss 2010 partnership opportunities and business, in general. SUCH an interesting conversation. He's a relatively new connection so I'm pretty excited we're becoming friends - really good, cool, smart guy.

With all of the shifts going on in the media community, it really is very interesting to see how each company is (re)positioning itself for survival, if not growth. It's such a tough market for everyone (obviously). It seems the key is certainly cost cutting, but also trying to stay nimble and continually evaluate and refine your strategy. Hopefully, you hit a stride that carries you through this challenging time.

All I can say is I've spent quite a bit of time considering what moves we should make to try to ensure the long-term life of our companies. As a result, like many small business owners, I am making some fairly big, and in some cases, difficult decisions. Hopefully, those decisions will pay off. Only time will tell...

On a separate note, I'm seeing "Whip It" tonight. Who can resist the cuteness of Drew Barrymore & Ellen Page? Not I, said the fly.

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 22, 2009

Getting Creative for 2010

I just confirmed with a new friend/biz associate, "D", that we plan to work with his agency for the 2010 NYILFF creative campaign. Last week, I sat down with D, the executive creative director of a major multicultural agency, and the agency's president to share a bite and discuss how we can work together. One week later, we are putting together the details of a great promotional program. Because this partnership will focus on the campaign's concept, development and execution, we will still engage our other creative agencies for the web site and print materials. After last year's campaign, which featured actual festival participants (staff, filmmakers, volunteers, fans, etc.) sharing their favorite festival stories, I think this is a logical, exciting next step in our desire to connect with the community and showcase real, diverse talent and voices.

Details to come...!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 21, 2009

CNN- On Fire

CNN's Latino in America
Premieres TONIGHT, 10/21 @ 9:00pm!
By 2050, the U.S. Latino population is expected to nearly triple. CNN's Soledad O'Brien explores how Latinos are reshaping our communities and culture and forcing a nation of immigrants to rediscover what it means to be an American.


ALSO... this afternoon, CNN premiered the new music video, "Breathe", for my dear friend, Ryan Star. The touching video focuses on the plight of joblessness in the U.S. Ryan and his gang even launched a web site to help the REAL people featured in the video find employment. Super cool, right?

Check out the video for "Breathe" and the corresponding web site here: breath4jobs.com

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

New on Cinedulce This Week!!

New Series on Teledulce!


Work Jerks
Series Pilot: It's Lacey's first day in the offices of Long & Cumming. In her quest to find herself a chair, she meets all of her new co-workers. By the end of her day, Lacey realizes that not only is her office not ordinary, but its employees are far from normal as well. They are Work Jerks, and she will soon become one too.

Life Of A Struggling Actor: Ep #33
Joseph Fierro's backstage & Miss PlayAStream.com



URdulce


Death of the System
Song by Marcel Cartier, music video directed by David "Drizz" Rodriguez, recorded at The Rebel Diaz Arts Collective, Bronx, NY.




Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 20, 2009

Long Day

Busy day today. I am waiting to receive a call from a gentleman I've never met but to whom I was (digitally) introduced by a mutual friend in the business. This guy helped launch the Latin division of a major talent agency, so I'm sure we'll have a bunch to discuss. Should be interesting.

Then, in the early evening, I'm going to a private screening of HBO's "Celebrity Habla", where I plan to catch up with some friends at HBO and Time Warner. Immediately following that, I'm going to dinner with a good friend, who runs the multicultural practice at a major promo/event/talent agency. We have a TON to discuss and it's been nearly impossible for us to coordinate schedules, so I'm really looking forward finally to getting together. Plus, he's a great friend, so, on a personal level, it's just nice to reconnect. Like I said - busy day...

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 16, 2009

Moving Along

Yesterday, I had a really interesting lunch with both the president of and the executive creative director at a major multicultural agency. I met them a couple of weeks ago at a panel event in which their media planning director invited me to participate. I've decided I really like these guys. Very sharp. Very cool. Very grounded. We talked about one partnership idea, in particular, that could be great for the NYILFF. I think they're on board, so the ball's in our court.

Also, I just received confirmation we are a-go for a private November screening event with our friends at Credit Suisse. Love it!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 14, 2009

Busy 24 Hours!

Last night, I went to the premiere of Franc. Reyes' "The Ministers", the 2008 NYILFF Closing Night film. The event was definitely a big success with a full house and fantastic after-party at the Empire Hotel rooftop bar. Celebs in attendance included the film's stars John Leguizamo, Harvey Keitel, Florencia Lozano, Wanda DeJesus and Manny Perez plus Luis Guzman. More importantly, I saw all sorts of friends ranging from local actors, filmmakers, production company/studio/media execs, publicists, etc. It was just really fun to connect with everyone during the 'off season'. Congrats to Calix for a great job!

After my fairly late night (esp. for a Tuesday!), I spent all of today at the LatinVision Convergence Conference, where I connected with a whole other group of friends and biz acquaintances. Plus, I met a slew of new folks, which, of course, is the point of these networking events.

All in all, I had a busy, fun and productive 24 hours. Sleep anyone??


"The Ministers" opens THIS FRIDAY, OCTOBER 16!! Please support the picture so Hollywood recognizes the power of Latino film lovers and invests more resources into Latino film!

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 13, 2009

New on Cinedulce This Week: 10.13.09!

TELEDULCE

Life Of A Struggling Actor: Ep #32
Joseph Fierro's backstage & Miss PlayAStream.com

URDULCE

"The Work Jerks": An Interview with Karate Chris
Meet Karate Chris. In this clip, he breaks down the fundamentals of "Street Combat" which is a fighting style he has taught to many of the Long & Cumming employees.




"The Work Jerks": An Interview with Jason
Meet Jason Long, brother of Julian Long. In this clip he quickly demonstrates how he creates the finest in illegal drug cuisine.





Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 9, 2009

Big Stuff

I have a couple of big meetings today and another on Monday (sorry Columbus!). Lots of big stuff happening over here. Unfortunately, I have to stay fairly opaque, but let's just say I'm on the move. As you know, I've already assembled a team of NYILFF sponsorship consultants and, after completing a structural reorg, I'm also working on a couple of other key festival positions. That, in and of itself, is quite exciting.

But, there are other big plans in the works that could potentially lead to huge changes - all positive - for both the NYILFF and Cinedulce. Breathe...

On a separate note, on Sunday, I'm going to see Pedro Almodovar's new film, "Broken Embraces", the Closing Night feature at the 2009 New York Film Festival. From what I've heard, it's typical Almodovar, which isn't bad, of course; it's just not new or different. On Sunday afternoon, I'll see for myself.

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 8, 2009

Sponsorship Help... Finally!

I finally secured two sponsor consultants for the 2010 NYILFF... yay! In the past, I've tried to get support, but, quite frankly, each time I've been disappointed. Sponsorship is a harder gig than most folks recognize and a lot of it comes down to plain old experience and relationships. I've made the mistake of working with folks who either have never worked in the multicultural marketplace so they don't have a relevant database to support the sales efforts, are too green to work on this level, or misrepresent themselves and overestimate their reach. Frustrating.

This go-round, I approached it a bit differently. Rather than ask friends and keep the search fairly tight, I went out to LinkedIn and Craig's List. I heart the Internet because I received a flood of emails from folks representing a broad range of skill sets and professional backgrounds... interesting process. Needless to say, I really liked two of the guys; we agreed on terms and, now, off to the races we go! Plus, I'm getting some smaller scale, ancillary support from our publicity firm. Fortunately, I have a bunch of deals in place already, but we definitely need more. Let's see how having what I believe to be a very strong, competent and experienced team helps the process. I have high hopes!


Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com

October 7, 2009

New on Cinedulce This Week!!

TELEDULCE

Life Of A Struggling Actor
Ep #32: Joseph Fierro's backstage & Miss PlayAStream.com

URDULCE

El K-Liejon Teaser
Watch this teaser for new a show featuring music videos, sketches, topics, and interviews with artists.

The Work Jerks: An Interview with Diana
Meet Diana. The resident pregnant chick of the Long & Cumming office. In this clip she shows her "motherly" side (and by motherly we mean she should not be allowed anywhere near children.)

The Work Jerks: An Interview with Julian
Meet Julian Long. He's the head honcho at Long & Cumming. In this clip he talks about keeping his employees in check...And in fear.

Liz.
p.l.h.h.
Cinedulce.com
NYLatinoFilm.com