December 18, 2008

Liz Loves Latina

This AM, I had a meeting with Latina Magazine (yes, some people are actually still working and taking meetings!). And, guess what?? They're back in as the magazine partner for the NY Int'l Latino Film Festival! Woo-hoo! Nothing like last-minute good news at year's end. Plus, we're discussing a few cool potential partnership ideas for Cinedulce, including a long-term concept which is super-groovy (ahem, cough, cough, thank you very much). Basically, they would sell this content-based concept to their advertisers and rev-share with Cinedulce. Beautiful. The timing couldn't be better for something like this, especially in light of today's Business Week article, entitled "Online Marketers Wooing Minorities". Basically, it says Latinos, African-Americans and Asians are the shizzle online and finally! Corporate America has taken note and is spending more media and marketing dollars against those audiences. Hispanics (after African-Americans) are the 2nd fastest-growing online population and have a 79% penetration rate. Jiminy Cricket, that's good news!
~ Liz

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