February 19, 2009

Wish Me Luck

Busy day ahead... In addition to our weekly Cinedulce meeting, which always seems to take forever, I have big meeting this afternoon with CNN. Turner Broadcasting, which owns CNN, has been a sponsor of the NY Latino Film Festival for the past three years, but every year the relationship has shifted a bit depending on their internal strategy, corporate structure, resources, etc. This year, our best shot for continuing the partnership lies with CNN because they have a series that is PERFECT for our audience in the PERFECT time frame (August). Because we have a history of success with Turner (particularly TNT, TBS and TCM), it obviously makes the pitch slightly easier. But, the reality is, this is a new contact with an independent budget. History only goes so far when determining the future...

Tomorrow is another big day. I have a conference call scheduled with the CEO of a major Hispanic agency. I still can't believe it. Seriously, it's not every day you start with an account executive and end up con el jefe. I don't even know how it happened. Regardless, I am particularly intrigued because this agency represents a collection of brands owned by one of the largest consumer product conglomerates in the country. Plus, the parent company has a history of branded entertainment, which is excellent for Cinedulce. I would love, love, love to develop a web series with them and announce it at the NYILFF. But, let's not jump ahead of ourselves (I'm a Sagittarian!). For now, I just need to have this call and see what's on their minds. Then, we'll take it from there.

So, the good news is I'm super busy and at least some of Corporate America is still open to partnership opportunities. Wish me luck!

TODAY'S TREAT
Fancy Girl
A "starving artist" who has had no luck landing a job, has just been financially cut off by her mother,and evicted by her Puerto Rican Landlord...Where will Annie turn? Directed by Emily Abt.


Liz.

(P.L.H.H.)
www.Cinedulce.com

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