October 25, 2008

Onward and upward...

So, interesting stuff happened at week's end. First off, we have potential interest from a major QSR (quick service restaurant) with both the NY Int'l Latino Film Festival and Cinedulce. It's early, of course, but they get it and that's the first step. Super groovy. Then, courtesy of our good friend, Nero, I had a great meeting with a major, Spanish-language radio station in NYC. It'd be super to have them on board for the festival, so fingers crossed. Plus, media partners are great b/c they tend to help with sponsorship. You know, they go out to their advertisers and try to sell them in for a media buy + event sponsorship. So, in essence, media partners can serve as sales agencies. Who doesn't love that??
So, as I like to say, onward and upward...
~ Liz

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